Check out my friend Seth Shelden putting his lawyering skills on display in this Washington City Paper post about Chompie/Chompy the Shark, the inflatable mascot for Discovery's Shark Week.  At issue is a blogger who named the shark Chompy during its original installation, who's now miffed that Discovery has taken to calling it Chompie. He contends that it's a misspelling (and that he's not getting any credit). Anyhow, Seth busts out some trademark law on this issue, and makes what I think is an increasingly important point about trademark in our digital world: "Trademark law isn't interested in protecting creativity; it's interested in ensuring that consumers aren't confused about the source of a good or a service."