Wow. Could this be any more different than the Droid "Pretty" commercial from a few years ago?  Remember that one, which dissed the iPhone as a digitally clueless Barbie phone?  

Even as Android has been gobbling up marketshare in cell phones, they've kind of been striking out with women the past few years. Have you heard rumors that the HTC Bliss is going to be the first Android phone targeted specifically for women?  Early reports said that it might feature shopping/calorie-counting apps and something bizarre called an "indicator charm," which all seems like fairly clueless digital thinking to me.  But nothing has been confirmed just yet.

For my money, this teaser points out a couple of interesting things:

- Droid and other device makers are trying to find some way to market power to women without alienating men

- Bad-ass female action stars are increasingly becoming a bankable property across all media -- it doesn't seem like a coincidence to me that the actress in this commercial looks like a cross between Angelina Jolie and Natalie Portman

- Fighting robots are always awesome

It will be interesting to see how this commercial campaign plays out -- and how Droid's sales figures reflect it.