SELECTED WORK
MPB
Global Marketing Leadership
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I’m VP of Marketing at MPB, the leading reseller of camera gear in the US and Europe. Since joining in 2020, I’ve played a central role in driving sustained gains in revenue, market share, and brand awareness. Promoted to VP in 2023, I lead US marketing strategy and a team of 12. I contribute to global brand and communications leadership and serve as a senior leader for the US business, helping shape everything from market strategy to competitive positioning, culture, and employee engagement.
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FLIPPABLE
Brand & Integrated Marketing Strategy
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From 2017 to 2019, I served as a trusted advisor to Flippable, a startup building the movement to flip state legislatures blue and strengthen American democracy. Supported leadership through early-stage organizational development, messaging, and capacity-building. Advised on marketing strategy and digital voter outreach and engagement strategies ahead of the 2018 midterms. I stepped in as Interim Director of Marketing during a critical growth phase to lead marketing execution and bring key initiatives across the finish line. Flippable merged with Swing Left in 2019 to expand its reach and impact.
SKITTLES
Brand & Social Strategy, Content, Audience Engagement
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As the principal of StellarEngine, I led the strategy and creative execution for Skittles on social media for half a decade, bringing the Rainbow to life via a signature brand personality. During this period, the Skittles Facebook page grew to 22MM+ fans, making it the second-largest Confectionery brand on Facebook, with organic content generating millions of impressions each month even as Facebook drastically reduced reach. @Skittles on Twitter saw its number of followers double year-over-year, dominating Confectionery brands. Skittles earned praise in publications ranging from Mashable to BuzzFeed and even made the front page of the internet when the brand’s content was the #1 topic on Reddit.
5 GUM
Social Strategy, Content, Audience Engagement
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5 gum introduced the Truth or Dare program to recapture the attention of younger consumers: limited edition packs that turned the product into a game of Truth or Dare. My team at StellarEngine put game play at the center of 5 gum social media, challenging audiences to participate and tag friends to get them in the game, too. We scripted challenges and live Twitter games with celebrities to drive reach and relevance. During the program window, social engagement with the brand quadrupled, and, most importantly, integrated marketing efforts resulted in increased velocities for the product.
SIGNS
Digital Strategy, Audience Engagement
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Signs, the leading international journal in women's and gender studies, was looking to increase engagement across digital channels and reach broader audiences with the journal’s open-access features. I trained the editorial team on brand building and digital strategy, equipped them with tools for serving their audiences, and facilitated a workshop with their Associate Editors to create a roadmap for digital outreach.